Marketing Matters March/April 2010 ISSUE 12

MORE DEATH AND ALCOHOL
Supermarkets have been criticised for selling cheap alcohol by a coroner after a 64 year old man in Norfolk drank himself to death for less than £10 He was found to have a….

WINE SCAMS
Wine club marketing lists were used to target wine lovers with an investment opportunity in a vineyard in Australia that didn’t exist….

NOT TO BE TRUSTED
Some ticket inspectors on our trains are getting a 5% commission on fines they “impartially” impose on passengers, according to the Department for Transport….

DON’T GET SCAMMED
The Office of Fair Trading (OFT) issues free information on the latest scams and advice on how to avoid being a victim….

MORE BUBBLE AND SQUEAK
Following a campaign led by the Women’s Institute (WI) major supermarkets including Tesco, Sainsbury’s and Marks and Spencer have agreed to reduce wasteful….

MISLEADING AT SAINSBURY’S
Sainsbury’s has been fined £45,500 for selling food at their Cwmbran, South Wales store that was out of date by more than 14 days….

DISRESPECT FOR BBC
A survey by PR Week magazine has found that the BBC’s gravy train culture, under which it pays offensively high fees to its presenters, its directors, managers and its….

DISRESPECT FOR PR PEOPLE?
Meanwhile a row has broken out over Birmingham City Council paying a PR consultant £800 a day to handle media coverage of their failure to protect the seven year-old girl….

INSTANT BARGAINS
Those happy with instant coffee, rather than the more expensive fresh ground stuff in all its variations the coffee shops are doing so well with, are finding the price dropping in….

LOSE WEIGHT AT MCDONALD’S
McDonalds in New Zealand have signed up Weight Watchers to rebrand some of its offerings as “healthy options” with a roll-out to Australia planned….

WORLD OF THE INTERNET
The Internet World exhibition takes place at Earl’s Court 2, 27-29 April 2010….