Marketing Matters January/February 2010 ISSUE 11

PRODUCT PLACEMENT OPPOSED BY CHURCH
The paid-for placement of products in TV programmes, as proposed by Culture Secretary Ben Bradshaw, has been attacked by the Church of England as….

RAISE PRICE TO LOWER DEATHS?
More than 3000 deaths a year from alcohol-related causes would be avoided by significantly raising the price of drink bought in supermarkets….

MP EXPENSES UNDERMINE BRITAIN
Britain has slipped to an 11 year low on the table of corrupt countries compiled by Transparency International….

WORSTGROUP
Three months of “commuting hell” inflicted on its customers by train operating company First Capital Connect has led to Transport Secretary Lord Adonis describing the….

MORE MUGABE FALL-OUT
o Swiss giant Nestle has suspended all operations in Zimbabwe.
o Two South African managers of a dairy company linked to Tetra Pak, DeLaval….

WHERE FROM?
The consumers association Which? has called for a tightening up of rules on labelling food products….

AMERICANS LOVE ADVERT BREAKS?
A study at the University of California has found that American viewers liked programmes best when they were broken up by adverts, although they claimed….

O’BLARNEY AGAIN
Latest nonsense from everyone’s favourite marketeer, Michael O’Blarney of Ryanair, is the chance to avoid his rip-off £5 per person credit or debit card charge by paying ….

BANKER BASHING
Bankers continue to occupy a place in the public esteem somewhere below paedophiles….