Marketing Matters December 2009 ISSUE 10

FRENCH COURTS SUPPORT RESTRICTIVE PRACTICES
The Commercial Court in Paris has supported a ruling preventing French consumers from the buying or selling of some brands of perfumes or cosmetics on the internet….

SPORTS CELEBRITY ADS BANNED
The Advertising Standards Authority (ASA) has banned ads using cricketers Graham Gooch and Shane Warne, and tennis player Virginia Wade OBE….

MODERN TIMES
A PR stunt awarding companies for being female-friendly employers and run by The Times newspaper has been brought into disrepute by the awarding of compensation….

MARKETING BELOW THE BELT
Suggestions that smokers might be less attractive to the opposite sex are more likely to persuade them to give it up than warnings of death on cigarette packs….

FOUL PLAY
A London theatre is in trouble with Westminster trading standards officers after it quoted selectively from a generally negative review of a play it was staging and made it….

DEBT BY PHONE
More than 40% of the 100 million plus unsolicited telemarketing calls made to UK households in November were by loan companies hoping for rich pickings for….

CARVING UP CHRISTMAS
Supermarket group ASDA are offering the cheapest trolley of Christmas goods this year. According to a recent survey by The Grocer trade magazine a trolley of 33….

A BLOW FOR TIGER
Oh dear. Since the allegation that golf’s most marketed property, Tiger Woods, doesn’t just play a round on the courses the tasteless jokes have come thick and fast, to the….