Oh dear. Since the allegation that golf’s most marketed property, Tiger Woods, doesn’t just play a round on the courses the tasteless jokes have come thick and fast, to the extent that some of the sponsors who provide much of Wood’s £60 million a year income for associations with his wholesome image to penetrate their markets are starting to favour withdrawal, with ads featuring Woods being pulled from prime-time TV slots.

The cover of Golf Digest magazine for January has not helped, featuring as it does a mocked-up photo of Nobel Peace Prize-winner, US President Obama lining up a putt and shadowed by Woods with the caption “10 tips Obama can take from Tiger” Inside the mag these included the prezz benefitting from ” a Woods-like agility with image control” claiming that “Tiger never does anything that would make him ridiculous”

As if…

Leave a Reply