In ten years time, baby boomers – those aged 44 to 61 and therefore born between 1946 and 1964 – will have 90% of the UK’s disposable income, making them a top target for charity donations. (The Datebook).

This is the claim of direct marketing agency DMS who also say that this consumer category currently numbers 16 million and that as well as being wealthy they are media perceptive, and individualistic, which could call for an overhaul of fundraising approaches.

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