The joy of giving has been given a scientific basis by neurologists who have discovered that making a charitable donation heightened activity in the midbrains of 20 respondents (Daily Telegraph).
The National Institute of Neurological Disorders and Stroke (NINDS) has pointed out that the midbrain is also involved in producing the same warm glow that comes from having sex or food, and that something in the human brain has been shaped by evolution to allow a similar joy to be felt when something helpful to someone else is done. Continue reading