Amusing, it was to learn from an email that the current White Book directory from the Institute of Promotional Marketing (IPM) is “an extremely valuable and no holes (sic) barred annual guide” to the promotional marketing industry, according to Annie Swift, CEO of the IPM.

Of course the word “holes” should have been “holds” and is an example of the kind of typo that terrifies all top publishers, like wot we is, one that the trusty spellchecker doesn’t pick up. This error should not however put readers off the product, which contains information about regulatory threats, commercial trends, technology, educational resources and social issues, as well as opinion pieces, company profiles and a directory of agencies and service providers.

And prominent figures in the promotional marketing sector are currently being invited by the IPM to register for a free copy……….