MORE SUPERMARKET DECEIT

Supermarkets deliberately copy the packaging of major brands for their own-label versions, a study by consumer group Which? has found.

More than 150 own-label products from stores such as Tesco, Aldi, Lidl, Morrisons, Sainsbury’s and Asda were designed to look like brands such as Jacob’s Cream Crackers, Kellog’s Coco Pops, Lurpak butter, Radox bath gel and McVities Digestives. Boots and Superdrug also copied the packaging of leading brands.

Nearly 20% of shoppers deliberately buy an own-label because it looks like the brand it is copying, and a similar number do so accidentally, it has been found.

TESCO FLOP ACROSS THE POND, AND CUT BACK HERE.

Tesco, Britain’s biggest supermarket, have lost £1.2billion in a failed attempt to get into the American grocery market.

The decision to close its Fresh & Easy stores came after annual profits fell by more than 50% in a retail landscape very different from the UK, as the company’s marketeers would have known.

Following rising numbers of customers shopping online, Tesco are also scrapping more than 100 planned store developments in the UK, plans for which they had already acquired land at a cost of £804 million, and with the help of their well-paid lobbyist Lord Hill, the leader of our impartial House of Lords. (See Issue 31, DAVY PULLS IT OFF)

THE DIRTY GAME

Meanwhile the murky world of football has scored an own-goal with the revelation that Liverpool player Luis Suarez bites his opponents and that his team management, and his fans, think the 10-match ban for the biting imposed by the FA is too harsh.

The incident has polarised opinion with some claiming that his footballing skills should absolve him from punishment for his occasional lapses and others that the FA should eat his liver with fava beans and a nice Chianti.

It is presumably open to other football clubs, perhaps more morally aware than Liverpool, to refuse to play a Liverpool line-up that includes Suarez. Question is, would the FA back them if they did?

MARKETEERS – YOU HAVE BEEN WARNED

Some amusing counters to the cold-callers selling over the telephone were suggested in a recent issue of the Daily Telegraph, and these included versions of the following :-

o Be excessively friendly. Thank them for calling, ask how they are, what sort of day they are having, if the sun is shining in Mumbai etc, and then switch to nasty and say you hope they aren’t one of those creeps who pretend friendliness to sell something. Continue reading

MAX CLIFFORD INNOCENT

This is the view of PR practitioner, and kiss-n-tell tabloid story specialist Max Clifford, 70, who has been charged with 11 counts of indecent assault on 7 teenage girls aged 14 to 19 over the period 1966 to 1985.

The charges are part of Operation Yewtree, launched by the Met in the wake of the Savile revelations, and are denied by Clifford.

LIFE SAVERS

Homeless charity St Mungo’s has had to open its London emergency shelter an unprecedented five times this winter, which includes the second-coldest March since records began. Government figures indicate that there were 5,000 more deaths this March than for the same period in previous years.

The shelter is used to save the lives of those sleeping rough, when temperatures drop to below zero for three consecutive nights and when all the permanent hostel beds are being used. They offer an emergency bed, a hot shower, hot food and clean clothes while the charity looks for more permanent accommodation. Continue reading

INSPIRATIONAL?

Animal welfare charities, such as Animal Aid, continue to attack horse racing, pointing out that nearly 400 animals are raced to death every year.

Especially targeted is the annual Grand National at Aintree, Liverpool, a long and dangerous race over jumps for the horses and one that makes considerable sums of money for those who knowingly risk the animals, and the bookies, media, sponsors and racecourses etc that all pocket a cut. Races involving jumps are far more hazardous than flat racing, resulting in one death for every 121 jump racing starts compared with one for every 2278 flat racing starts, or 18 times more. For this reason some racecourses in the UK have discontinued them, firstly Nottingham in 1996, then Windsor in 1998 and Wolverhampton in 2002. Continue reading

FORCES FOR GOOD – UPDATE

Christopher O’Neill, founder of the Forces for Good trust for wounded members of the armed forces, who used money granted to his charity by the Welsh Assembly to fund a lavish lifestyle, has been jailed for three years for fraud. See Charity Matters Feb/March 2013 Issue 47 FORCES CHARITY ROBBED BY FOUNDER.

Sentencing O’Neill, 51, on 20th February at Caernarfon crown court judge Niclas Parry told him:- “You have committed a wicked deception on the public purse”

PET CHARITY UNDER FIRE

Criticism has been levelled at the Wood Green Animal Shelter, Godmanchester, Cambridge after the charity destroyed a donor’s golden retriever within hours of the donor’s death. (Mail Online)

Widow Lynda Hill had signed up for the charity’s Pet Promise Scheme in which Wood Green staff promise to try to find a new home for a pet if the owner is unable to look after it. In the event Mrs Hill was found at her home in Peterborough with her dog lying beside her after she had been dead for several days, and neighbours, used to seeing her walking the dog, became concerned and raised the alarm. Police breaking in to Mrs Hill’s home and finding her dead gave the dog food and water and played with it in the garden until it was collected by the charity. Continue reading

CHARITY EVENT TRENDS

Charities running events are moving away from balls, and hotels, and running a wider variety of events in a wider variety of venues.

These are two of the trends noted over the last 20 years by Mary Kay Eyerman, editor of the London Datebook charity magazine who notes that a number of charity sporting events are supplementing the London Marathon with more marathons, half-marathons, long walks, shorter walks for toddlers and bike rides. Events in hotels are being supplemented with some in livery halls, restaurants, art galleries, stately homes, and even prisons, ( good places to have Lord Archer at?) and all to offer donors somewhere different they might like to go to. Continue reading