AND FINALLY…….

The case of a shopper complaining that she was refused service at a Sainsbury’s checkout until she stopped using her mobile phone has turned into a PR disaster for the supermarket after it apologised for the actions of its check-out employee and awarded the complainant £10 worth of vouchers.

Most of the comments posted on newspaper web-sites have supported Sainsbury’s employee and wondered why Sainsbury’s couldn’t find the backbone to do the same against what most see as the shopper’s ill-mannered actions, and others put down to the ignorance of the self-important. Sainsbury’s head of customer services Ray Biggs says that his employer backed down because they want to please everybody, even the socially retarded it seems, but are glad that others are taking the stand that Sainsbury’s feel it would be commercially unwise to do.

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LURKING DANGER

Convictions for animal cruelty and neglect increased by a third between 2011 and 2012, according to the RSPCA which says it is struggling to cope with what it calls “the growing animal cruelty crisis” According to RSPCA chief executive Gavin Grant judges need to take cases of abuse far more seriously than they currently do.

There is a view that those who are cruel to vulnerable animals will also have the capacity for cruelty to vulnerable people, including children, a view backed by research into the records of violent criminals, who will often have early convictions for animal cruelty. Continue reading

MIS-USES OF CHARITIES

Charities used for avoidance of tax, and business rates have been in the news recently.

The Cup Trust was opened in the British Virgin Islands in 2009 but closed by a judge after it emerged that it had raised £176 million but only given £55,000 to good causes. HM Revenue and Customs have told the public accounts committee of MPs that it investigates more than 300 such schemes every year, suggesting that the Cup Trust is just one of many using charities to cloak their real purpose. Continue reading

BANKING ON BEING FED

According to the Trussell Trust, the UK’s largest food crisis charity the number of people getting help from their food banks tripled to 350,000 since last year and was 100,000 more than expected.

The trust, which has 345 food banks is opening another three every week but says that up to 650 more will be needed nationwide to cope with the increased demand. This commonly is coming from people who have had their benefit reduced, or cut in the government’s reforms to welfare, as well as those whose benefit payments have been delayed, and the self-employed whose businesses are in trouble because of late or non-payment by customers. According to the Dept. for Work and Pensions the increases are also due to jobcentres referring people to food banks, and the greater awareness of them due to the successful marketing of them. Continue reading

UNFASHIONABLE ETHICS

Despite the best efforts of charity People for the Ethical Treatment of Animals (PETA) real fur, skinned from real animals and some alive at the time, is back in fashion for the rich.

According to a happy Frank Zilberkweit, head of fur designer and retailer Hockley, real fur is back and Harrods, for those who can afford to shop there is going to be “awash with fur” from next month, owing to greatly increased demand from lucrative Asian markets which has pushed up the profit in skinning mink and fox as well as a billion rabbits and two million cats and dogs.

Ethics, for some, will always take second place to fashion.

BEEB AT BAY

The BBC has apologised to military charity Help for Heroes over a “flawed report” on its Newsnight programme which it has now admitted was “misleading” and “unfair”.

The report was screened last August and accused the charity of mishandling some of the £150 million it has raised by being “too cosy” with the Ministry of Defence. Complaints by the charity got nowhere until, three months later, the same team on Newsnight accused Lord McAlpine of being a paedophile, without proof, and was forced by a court to pay £185,000 in damages.

This, along with the criticism that Newsnight was getting for dropping their report into Jimmy Savile, persuaded Help for Heroes to ask the BBC to examine their complaint more seriously.

FUTURE UNCERTAN

Charities relying on the patronage of the Prince of Wales are concerned for their future if and when their patron accedes to the throne.(i newspaper)

For convention dictates that the Monarch does not actively raise money for any institution and this could leave 13 of the Prince’s charities – including the Princes Trust, Business in the Community and In Kind Direct – struggling to sustain a combined income of £100 million.

SPANISH PRACTICES

Following a fall of 22% in its British profits for the first quarter of the year, Santander, the bank that likes to say “Yes – unless we change our minds” is to focus more on its business customers.

Santander in Britain is run, badly it seems, by Ana Patricia Botin, eldest daughter of Emilio Botin, the Spanish group’s executive chairman. Last year Ms Botin upset some customers in the business sector by reneging on promises made to them by British banks that Santander took over, then making a quick U-turn following complaints. (See Marketing Matters Issues 29 and 30) Continue reading

TIME TO STOP THE NAFF

One of the least inspiring marketing concepts around, for this old curmudgeon, is that of paid celebrity endorsement.

Latest celeb to willingly and publicly torpedo personal credibility for cash is actress Patsy Kensit who used her appearance on ITV’s daytime Alan Titchmarsh Show to plug Weight Watchers as part of her role as one of the firm’s paid “Weight Loss Ambassadors”, generating a complaint to regulator Ofcom, which was upheld. The grubby affair has damaged the reputations of Kensit, Weight Watchers, Alan Titchmarsh and ITV, all for a modest amount of money. Continue reading

VILE AD PULLED

Proof that some marketeers really were in a meeting when the brains were handed out comes from South Korean car maker Hyundai, which ran an ad for its zero-emissions vehicle showing a motorist’s failed attempt to gas himself from the exhaust fumes.

The ad was pulled after complaints from people whose relatives had killed themselves in this way, and after it was described as “utterly insensitive”, “vile” and “disgusting”.

Hyundai have apologised “unreservedly” for the ad they were happy to approve.