Marketing Matters Aug/Sep 2010 ISSUE 15

BLESS
The banking industry is in urgent need of some clever marketing and PR, it seems….

BE VERY AFRAID
The success of a self employed photographer in winning an out of court settlement of £2000 from British Gas for wasting his time can only encourage others to seek….

TAKE ON THE BBC
Meanwhile the BBC’s blustering and bullying debt-collectors, TV Licensing should be taking note of the above….

NAFF MARKETING STILL ALIVE AND WELL
The naff and misleading marketing con of sending out a fake editorial with a fake personalised stick-on note is still finding favour….

TUNA BOYCOTT
Ethical Consumer magazine has called for a boycott on tuna sandwiches from Tesco, Boots, Greggs and Subway….

BIGGER THAN YOURS
Budget hotel chain Travelodge have complained to the Advertising Standards Authority (ASA) that rival budget hotel chain Premier Inn was misleadingly claiming to have….

JUST SILLY
Sad to see that actress Emma Thompson, appearing on an American chat show, chose to amuse her audience by claiming that homosexuals were stoned and flogged on….

I’LL SAVES YER, OLIVE
Endorsement for the power of cartoon characters in marketing to children comes from researchers at Mahidol University, Bangkok….

HOLIDAY COMPLAINTS
A study by Which? Legal Service has found that 10% of holiday travellers have made a complaint about a trip in the last three years. Half of the complainers were unhappy….

NOT FROM CHEDDAR
More than a third of the “cheddar” cheese sold in the UK is imported, claims the British Cheese….