Marketing Matters Sep/Oct 2011 ISSUE 22

WE STILL HATE BANKERS
There is still deep-seated public anger against the banks three years on from the financial crisis caused by their greed and stupidity, and from which the taxpayer…

AND ENERGY COMPANIES
Following close behind the bankers on the hate list are energy companies, which are currently coming across as very customer-unfriendly….

PRAISE FOR THE PHARMACEUTICAL MARKETEERS
The fact that our family doctors now write three times more prescriptions for antidepressants than thirty years ago is mainly due to the very clever marketing of…

FEES RACKET TO BE STOPPED, BUT NOT FOR POLICE
The lucrative gravy train in fees paid by predatory ambulance-chasing lawyers to insurance companies for the names of those involved in accidents is to be derailed….

BT NOT BACKING BRITAIN
Those impressed with BT’s patriotic new directories proclaiming “Backing Britain For Generations” have been rather less impressed to discover they are being printed….

NO LONGER A TRUSTED VOICE?
Google has acquired Zagat, a publisher of independent restaurant guides, to milk more advertising from restaurants….

HARD CHEESE OR SOUR GRAPES?
Tesco have been fined £10 million by the Office of Fair Trading (OFT) who say that the supermarket chain colluded with other supermarkets and suppliers to fix the price….

MORE BANG FOR BUCK WITH STELLA
A total of 285,000 bottles of the new Cidre cider from Stella Artois have been recalled by the company following some bottles bursting and causing minor injuries….

ON STUFFING THE JONESES
Up to 40% of Brits booking holidays did so to better one that a friend, family member or work colleague had been on….

BRAND LICENSING EUROPE EXHIBITION
The above takes place October 18-20 at Olympia, London and features 230 exhibitors offering more than 2,000 properties and nine free seminar sessions….