Research by consumer champion Which? into Black Friday “Bargain offers” has found that in 87% of cases the item featured could have been bought more cheaply at other times in the year.
Which? monitored the 2017prices of 94 popular products on Black Friday, as well as six months before and six months afterwards, on the websites of Amazon, Currys PC World, Argos andJohn Lewis, all heavy promoters of Black Friday “bargains”. In one of the most misleading