MARKETEER’S FRIDAY

Research by consumer champion Which? into Black Friday “Bargain offers” has found that in 87% of cases the item featured could have been bought more cheaply at other times in the year.

Which? monitored the 2017prices of 94 popular products on Black Friday, as well as six months before and six months afterwards, on the websites of Amazon, Currys PC World, Argos andJohn Lewis, all heavy promoters of Black Friday “bargains”. In one of the most misleading examples a 60″ LG 4K TV offered by Amazon on BlackFriday at £799 was £749 on at least 62 occasions after that and just £599 on four days in December and January. Hope you didn’t get conned by devious marketeers this year – check the prices of your purchases for the next six months, if youreally want to find out…

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