Marketing Matters Jul/Aug 2014 ISSUE 39

WONGA @ DONTTRUSTTHEM .CON 
Readers will doubtless have heard that usurers Wonga have been sending out fake legal letters to victims of their greedily high interest rates of up to 5,853% per annum, to scare…

MORE POLITICAL SLEAZE 
“Cash for Access” seems to be the rule for lobbyists who want to buy influence with our Prime Minister and others ahead of the next election. David Burnside of lobbyists…

CARTEL RULING 
An EU court has agreed that companies benefitting by taking advantage of the artificially high prices caused by the illegal actions of a cartel – even if they were not involved in…

LOW TRICK 
Clever marketers who label foods stuffed with sugar and salt as “low fat” – implying that they are a healthy option – are being targeted by local councils concerned about the …

EAU KAY THIS TIME? 
Another firm that hasn’t done so well in the customer trust stakes is Coca-Cola GB, which is throwing £3 million into next month’s UK launch of its successful American Glaceau…

DEAD SOON 
Could the current trend of companies begging for positive reviews on social media, and offering financial inducements for them be the (welcome?) death of it all any time soon…

LIDL CONSOLATION 
Let’s hope that some of the extra staff that German discounter Lidl say they will be taking on as part of their expansion plans will be charged with making sure that offers made…

GOOD PRESS FOR PR NOW? 
Practitioners of public relations (PR) can’t be pleased to read about the imprisonment of one of their number, that nice Max Clifford, any more than they, and David Cameron…

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