A fascinating take on ethics by Delia Smith has been reported by Private Eye.

It seems that in November 2008 our Delia impressed the Oxford Union by telling them that she didn’t think it was an ethically sound thing for celebrity chefs to back one supermarket or product against another, and that she had never done any advertising because she felt she was “in a position of trust”

Now, just 18 months later her view seems to have been tweaked just a tad as she fronts, along with chef Heston Blumenthal, a £10 million advertising campaign for Waitrose.

What a difference the pay makes?