It doesn’t take much to make some business types happy, it seems.

An honorary doctorate was recently bestowed by Birmingham City University on Jim McCarthy, CEO for the budget shops Poundland and 99p Store, for his well-rewarded services to industry.

“To say that I am flattered and delighted would be a significant understatement. I am very grateful and immensely proud” McCarthy said as he received one of the worthless honours, bestowed to generate publicity for academia.

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