Is there anyone left out there stupid enough to trust celebrity endorsements from paid “brand ambassadors”.

Clearly Typhoo tea think there is, having paid the lovely, languid and sincere Nigella Lawson lots of dosh to fulsomely praise its cups of rosie on TV, the same toe-curling job she did as a brand ambassador back in 2008 for rival tea firm Twinings.

Meanwhile cultured readers are urged not to enjoy the very rude internet production Nigella Talks Dirty, an over-dubbed version of one of her TV appearances, but not featuring anyone’s tea, not yet anyway…