Let’s hope that some of the extra staff that German discounter Lidl say they will be taking on as part of their expansion plans will be charged with making sure that offers made to attract customers to the store are actually honoured when the customers turn up.

At our local Bedford Lidl a recent offer of their award-winning Italian Parmagiano Reggiano DOP cheese for £7.45 a kilo was made as part of their popular Half Price Weekend promotion. However customers arriving on the Saturday morning and unable to find it on the shelves were told by staff that “it hasn’t been delivered” and “Sorry, it must have been dropped off somewhere else”.

Wonder if this is managerial incompetence, or if it’s a deliberate con……….?