Practitioners of public relations (PR) can’t be pleased to read about the imprisonment of one of their number, that nice Max Clifford, any more than they, and David Cameron, are about the activities of one A. Coulson, just given 18 months for conspiracy to hack phones, something he says his talented News of the World legal team never told him was illegal.

Let’s hope Max and Andy get a chance to meet up in jail and have some constructive conversations about how to prevent PR people from getting such a Bad Press, and being trusted less than politicians. Perhaps that nice and innocent Rebeckah Brooks and her blameless pal Rupert will visit the two and float some ideas……….?

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