Marketing Matters Mar/Apr 2014 ISSUE 37

GRUBBING ALONG TOGETHER 
Those who are happy to pay a lot of money to hire a push-bike in London but less happy to ride around on it promoting one of the UK’s deservedly most criticised banks will be …

KICKS NEEDED FOR BIG SIX 
The rubbish customer service of the Big Six energy companies has recently been highlighted in the press. …

ANOTHER ONE FOR BOOT HILL 
The American actor who appeared as the rugged Marlboro smoking cowboy in the cigarette company’s advertising in the 70’s and 80’s has died of lung disease at the age…

PLAYING THE SYSTEM 
Marketeers in America are having to cope with increasingly stupid decisions by the courts there, we hear from reader Steve in Sarasota. Examples of stupidity follow. …

NICE TRY, BORIS 
The promised efforts of London’s mayor Boris Johnson to “bear down on travel costs” are having little effect, it seems. All his bearing down during his 6 year tenure has resulted…

HARRODS REMOVE BRITISH TUSCAN OIL 
Bottles of Extra Virgin Olive Oil labelled “Tuscan” by Harrods and sold for £12.95 for 500ml have been withdrawn from sale by the store after it emerged that the oil was bought…

HONEY TRAP 
Five out of every six jars of honey labelled “Manuka” are fake. This has been inferred from the total amount produced of 1,700 tons and the amount of 10,000 tons sold worldwide…

TAKE A CALCULATOR 
Supermarkets continue to make money from shoppers who assume that bigger packs = better value, without actually working it out. Asda have sold packs of 12 Andrex toilet…

SAVE THEM A FORTUNE 
Those marketeers looking for a very useful business gift for clients could consider the Water-to-Go bottle. This is a 75cl re-usable plastic bottle developed for NASA that …

YESTERDAY’S MEN? 
Amusing to note two books remaining unsold on the sale shelves at our local library. One is a hardly-touched hardback copy of Lord Mandy’s (Peter Mandelson’s) autobiography…

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