Have our train operating companies, and our Department of Transport got their long term marketing disastrously wrong?
We ask this bearing in mind the constant fare increases designed to pay for improvements to the inter city services, such as modestly reduced journey times, for which it is thought the well-heeled business community will be happy to pay. (time is money after all)
This was, of course, all hatched before our government allowed our pathetic bankers to grab shed loads of public money to cover their rubbish financial judgement, and greed, and cause the crippling recession we are all now enduring. So in the much-altered business landscape it will be interesting to see if our increasingly cash-strapped businesses really are prepared to shell out premium rates to get from London to Birmingham a few minutes quicker.