Meanwhile an insight into the mentality of the hunting fraternity has been supplied by Robert Parsons, chief executive of the GoDaddy domain-hosting firm.

Reportedly Parsons shot an elephant in Zimbabwe and was so proud of his heroic achievement he posted a sick video of it online, including footage of Zimbabweans butchering the carcass and wearing GoDaddy baseball caps.

Animal rights campaigners Peta described his behaviour as “heinous”. Parsons described it as the “most rewarding” thing.

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