Gillette have dumped disgraced golfer Tiger Woods and a multi-million dollar sponsorship deal with him.
A TV ad featuring Woods with the strapline “SHOW THE WORLD HOW PHENOMENAL YOU CAN BE” won the Campaign magazine’s “Top Turkey” award in December 2008.
Woods still receives $40 million a year from Nike, and payments from computer game company Electronic Arts.
Rumours that the next Nike campaign will use the strapline NIKE. YOUR SUPPORT WHEN YOU’RE PLAYING A ROUND should, in our view, be dismissed as jolly funny.