Marketing Matters Nov/Dec 2010 ISSUE 17

IS CORPORATE HOSPITALITY BRIBERY?
The Confederation of British Industry (CBI) is concerned that the new Bribery Act, which takes effect next April, will classify corporate hospitality as bribery, rather than as….

PRICE FIXING FINES FOR AIRLINES
A total of €799 million in fines has been levied on 11 airlines by the EC, for price-fixing on securities and fuel charges on air cargo….

TESCO – EVERY LIDL HELPS
Tesco have the worst track record for advertising promotional items that are then unavailable in stores when customers visit to buy. (The Grocer)….

VOUCHER VOUCHER
Meanwhile the appetite of the general public for picking up bargains that really are available continues to grow, with vouchers for free or cut-price food in chain….

MORE BAD PRESS FOR NIGERIA
Nigeria, the home of advance fee fraudsters, has suffered another blow to its credibility with the news that Shell has been fined for bribing Nigerian customs officials there….

MULTIPLICATION
Now an official new word in the Oxford Dictionary of English, the staycation – taking a holiday in one’s own country – remains a popular choice for many of us currently….

I’LL HAVE THE PASTA DON GIOVANNI
A survey of 2000 cinema-goers by cinema group Apollo found that their knowledge of opera was a little lacking….

PREMIER PORKIE
The Advertising Standards Authority (ASA) has persuaded budget hotel company Premier Inn to stop telling porkies about its size (Caterer and Hotelkeeper)…

WAITROSE PORKIE
The ASA have also censured Waitrose, for implying that the pork they sold was from pigs that lived outdoors, when in fact they were inside for most of their lives….