Some customer TLC is needed at TalkTalk, strapline “We’re full of bright ideas”

One of these, we hear, is to give valued customers free calls to 0870/0845 premium rate numbers but to fail to make it clear that customers have to opt in to have the calls free, as some signed up to TalkTalk have discovered, too late, when the invoice has come in.

Whilst profitable for TalkTalk this is not one of the marketing department’s brightest ideas, we’d say.