Buyers at the lower- alcohol end of the wine market are switching to ciders as the recession deepens. (Off Licence News)

Low alcohol wines at 5.5% abv or below and a price of £3+ per litre compare badly on price and alcohol content, though perhaps not taste, with cheap, strong cider with an abv of 7.5% and a price, in some of the budget supermarkets, of around £1 per litre.