Trainer makers Reebok have been fined 25 million dollars (£16 million) in the USA by the Federal Trade Commission (FTC) for falsely claiming that their EasyTone product was proven to tone it’s customer’s buttock muscles 28% more than its rivals.

In the UK the face of Reebok, (in the USA the fanny?) is model Kelly Brock, who poses on billboards in just a pair of EasyTones, showing off a possibly airbrushed posterior that might or might not have been toned by them.