British singer Ellie Goulding has not renewed her contract with Proctor and Gamble to promote Pantene shampoo.

Whilst no-one is saying why it is thought that P&Gs supply of 55% of the haircare market in China and the fact that all shampoos have to be tested for irritation by squirting them into the eyes of live rabbits before they can be sold in China likely has something to do with it, Ms Goulding being known as a staunch animal lover.