Meanwhile not far behind Pepsi in the naff race is McDonalds, where the little gem hatched up by their marketeers attracted more than 100 complaints to the Advertising Standards Authority (ASA) before it was pulled.

This featured a young boy struggling to find something he has in common with his late father, and only cheering up when his mother tells him the McDonald’s burger he has chosen to eat was his dead father’s favourite too.

Pass the sick bag…