SOME VERY GOOD MARKETING

Asda’s “Bag for life” very strong plastic carrier bag for just 6 pence is a useful alternative to shoppers who dont like to be forced into charitable donations, and VAT donations, by buying a flimsy single use bag for 5 pence.

According to Asda staff the strong bags, made from 100% recycled plastic, only cost them 1 pence more than the weak, single use ones, hence the low price.

And here’s the real payoff for customers. Each 6 pence bag is printed with the promise that, should it break or get damaged Asda will replace it free of charge, and recycle it.

Seems a bit more constructive than Card Factory’s cutting the handles off their single use plastic carrier bags earlier this year so they dont have to charge 5 pence each for them.

Leave a Reply