Nigel Farage of Ukip is doing his bit, we note, to persuade us all not to trust politicians, with his manifesto featuring a pic of an attractive and sincere-looking young lady who the caption describes as “Ukip voter, Devon”.

The copy has her saying “I’ll be voting Ukip because they’re the only party listening to what people want.” But a more honest quote might be “I’ll be voting Ukip because they’re the only party paying me to say this,” since it emerged that the young lady is Ukip’s event organiser and paid employee of Farage, Lizzie Vaid.

One for the ASA to look at?