Budget hotel chain Travelodge have complained to the Advertising Standards Authority (ASA) that rival budget hotel chain Premier Inn was misleadingly claiming to have a larger bedroom count in London than their own. Premier Inn claim to have 5,500 rooms in the capital while Travelodge say the correct figure is 4,853, against their own 5,092 rooms.

According to trade magazine Caterer and Hotelkeeper Travelodge blotted their copybook with the ASA last year by comparing their room charge of £39 with that of £65 from Express by Holiday Inn, but failing to point out that the Holiday Inn price included a breakfast for up to two people, which theirs did not.