Stan Kroenke, the American billionaire who owns 67% of Arsenal Football club has swiftly shelved plans to run a subscription bloodsports channel after sick footage showing trophy hunters killing lions for entertainment emerged to widespread public repugnance.

The League Against Cruel Sports described trophy hunting as “brutal and shameful” and Kroenke’s TV channel as “sick”.

Could it be that the mighty Mr Kroenke was alarmed by thoughts that the nickname “Sicko Stan” might just catch on with cruel football crowds and affect his financial health?

We’ll never know.