Congratulations to Pepsi for supplying this year’s most naff ad, which was quickly withdrawn by the company last month.

This starred model Kendall Jenner joining a peace protest march and making peace with a police officer with a can of the fizzy drink, a cringe-making dumbing down that heaped ridicule on Pepsi marketeers, who apologised for trivialising the peace movement and “missing the mark”.

Let’s hope Ms Jenner was well-rewarded for so sportingly allowing herself to be portrayed as vacuous and inane.