Energy drink company Red Bull GmbH has settled two class action lawsuits in the USA with an agreement to pay consumers $13 million for misleadingly claiming that their product gave drinkers increased mental and physical performance – “Red Bull gives you wings”.
The agreement only applies in the USA where it is thought that many more vulnerable consumers would have believed that the advertising really was a statement of fact.
Pay-outs per person cruelly misled are likely to be less than $10 (£6.30), or $15 worth (£9.45) of Red Bull, that doesn’t give you wings.