Citizens of Bedford have been the most generous to the donation website Justgiving.com, with a total of £1,145,967 from a population of 79,150, an average of £14.48 per person. Figures per head of population for the rest of the top ten UK towns were:

Cambridge £11.39
Reading £10.74
High Wycombe £10.71
Brentwood £10.07
Woking £9.25
Aberdeen £8.49
Cheltenham £8.42
Watford £7.86
Bristol £6.97