Encouraging to hear that marketeers at Air New Zealand have finally listened to some good sense from their passengers and belatedly scrapped the safety video featuring bikini-clad models demonstrating seat belts, life jackets and oxygen masks.

The move follows more than 11,000 complaints since its launch in February that it was made using serious safety matters as an excuse for some naff and inappropriate sexualisation, which was giving wrong messages to children on flights, and offending those with religious beliefs and body issues.

Meaning that the all-important safety messages were being undermined by the distraction of the content, a useful caveat for all us clever marketeers who can sometimes lose sight of the objectives…