Could the current trend of companies begging for positive reviews on social media, and offering financial inducements for them be the (welcome?) death of it all any time soon?

After all anyone with more than one brain cell must realise that such bought recommendations are really not worth spit, like all those pathetic celebrity endorsements.

Or is there a huge and lucrative market of otherwise savvy followers out there that we don’t know about, who really believe stuff on social media, as well as in Santa Claus? Do tell.