An April Fool stunt by marketing mag The Drum has been variously branded “genius” and “puerile”.

The stunt involved daubing a battered taxi with mis-spellings of their competitor’s mags, that is “Marketing Weak” and “Campain” and towing it around London, following up with a “sincere” apology on the net.

The appropriate response of publishers Haymarket and Centaur next April are eagerly awaited……….