A survey amongst parents and children by Colgate into what makes us smile could be of interest to marketeers.
| Children | Parents |
| 1. Playing with friends | 1. My children |
| 2. Birthday parties | 2. Kisses from my children |
| 3. Mum | 3. Sunny weather |
| 4. Cuddles | 4. Holidays |
| 5. Dad | 5. Playing games with children |
| 6. Kisses from Mum/Dad | 6. Husband/wife |
| 7. Jokes | 7. Going away for weekend |
| 8. A new toy | 8. Romantic time with partner |
| 9. Funny faces | 9. Winning money on lottery |
| 10. Pocket money | 10. Spending time with friends |