Claims by cosmetics firm Avon that they do not test their products on animals have been exposed as lies by animal welfare group Uncaged.

The false claims were made by Avon to better market its products. It stated on its UK website “Avon do not test products or ingredients on animals, nor do we request others to do so on our behalf” However on its global website it makes it clear that it still carries out toxicity testing of new cosmetic chemicals on animals because this allows it to innovate and maximise its profits, a very different story to the one its UK customers are being told.