The disposable income of families continues to fall as costs of energy and fuel continue to rise, something that consumers are powerless to stop.
According to finance officers at Asda and Sainsburys consumer confidence is at a low ebb and not expected to recover in the foreseeable future.
Meanwhile the Spanish chairman of Scottish Power, Ignacio Galan, had his pay package doubled to £10.5 million just before his company raised gas bills for 2.4 million British households by £175 a year.