Good to note that the organisers of our 2012 Olympics are promoting to the world our growing reputation for top quality cuisine in their choice of main caterer for the Olympic Park, gourmet food specialists McDonalds.

Sadly this carefully considered choice, rightly based independently on the large sum of money the firm put up for sponsorship, has not gone down well with some who claim that the association of McD’s healthy cordon bleu cooking with sport is, er, unhealthy and sends the wrong message to our children.

As if.