The Advertising Standards Authority (ASA) has persuaded budget hotel company Premier Inn to stop telling porkies about its size (Caterer and Hotelkeeper)

Premier claimed that it was the largest hotel operator in London, with 5,500 rooms. In fact the figure was the number within the M25, and not just in the City and the 32 London boroughs.

Premier, part of Whitbread, were reported to the ASA by rivals Travelodge, and have promised to “provide greater clarity” in future, ie not to lie again.