Following a campaign led by the Women’s Institute (WI) major supermarkets including Tesco, Sainsbury’s and Marks and Spencer have agreed to reduce wasteful packaging, such as cardboard trays for fruit and individual wrapping for vegetables, by 10% over the next two years.

Also to go are cardboard trays for meat, and the retailers have also agreed to help their customers avoid wasting food, by selling smaller loaves of bread and giving away recipes for leftovers.