The consumers association Which? has called for a tightening up of rules on labelling food products.

Currently the country of origin must be provided on beef and poultry if imported from outside the EU, but not on pork and pork products, or lamb, a situation that Which? calls “bizarre. In addition the manufacturer using imported meats can claim as the country of origin the place where the product last underwent a substantial change, rather than where the meat for it came from.

In a recent survey carried out by Which? 3 in 4 people want proper origin labelling for all meat and poultry, all processed foods made from them as well as dairy products, fish and fruit and vegetables.