The Advertising Standards Authority (ASA) has banned ads using cricketers Graham Gooch and Shane Warne, and tennis player Virginia Wade OBE.

Gooch and Warne promoted a cosmetic treatment for hair thinning marketed by Advanced Hair Studio with a national press ad that the ASA said was misleading. Wade OBE promoted a pain relief patch for Lifes2good with a national press ad the ASA also said was misleading.