The Advertising Standards Authority (ASA) has made a number of interesting adjudications over the last few weeks.

o Complaints were upheld about the truthfulness of Coca-Cola’s ads for its Vitaminwater range of soft drinks, which claimed health benefits that Coca-Cola were unable to substantiate.

o Complaints were upheld about the truthfulness of a claim made by the National Pen Company of Ireland that they supplied “50 pens free” yet required customers to pay a compulsory charge of £17.47 for shipping and VAT.

o Complaints were upheld about a TV ad for loan company QuickQuid that neglected to mention the 2356% interest rate.

o Complaints were upheld about the truthfulness of a reader offer on radiator panels made by the Daily Telegraph which claimed commercial benefits the newspaper was unable to substantiate.