A consumer body to handle complaints from the public about aggressive or misleading charity fundraising has been formed.

The Fundraising Standards Board (FSB) has already got support from the NSPCC, World Wildlife Fund (WWF) , Unicef and Sense and includes on its board the chief executive of consumer group Which?

Street collecting, known as “chugging” has already drawn public complaints when it has been done aggressively and the degree of hard sell used by charities is expected to be included in the code of conduct to be drawn up.