One luxurious new product for the ones who have everything, or who aspire to, is the sugar cane swizzle stick, crystallised South African cane sugar, white or amber, moulded around the end of a stick and giving two to three spoonfuls of the sweet stuff when stirred into a hot drink.

Currently the sticks are being offered to top end UK hotels and some retail outlets but could there be, given the decidedly up-market image and novelty value, a promotional use somewhere?

Details: www.sugarcrystalco.co.uk